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Videos

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
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Citation

Penn and Lugthart (2014a, June 15). Our lips are sealed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed


Videos

Diamonds in the rough

Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether they are internal to your organization or external stakeholders such as actual customers, prospective customers, or distributors. Every person has unique...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Kip Creel
June 15, 2014
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Citation

Creel, K. (2014a, June 15). Diamonds in the rough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-in-the-rough